OYSHO Unveils Its Latest Store in the Heart of Bangkok at Central Park
Bangkok, Thailand – 29 January 2026 — OYSHO, the Spanish women’s activewear and lifestyle brand renowned for seamlessly blending design innovation with advanced performance techniques, has officially opened its newest store at Central Park, Level 2, reinforcing the brand’s continued growth and presence in Thailand.
Strategically located in one of Bangkok’s most prominent business districts and adjacent to Lumpini Park, the city’s iconic green oasis for recreation and outdoor activities, the new store marks OYSHO’s second location in Thailand. The space spans a total area of 473 square metres, with 373 square metres dedicated to retail, thoughtfully designed to offer an immersive and enjoyable shopping experience.
A Store Concept Designed for Visibility, Comfort, and Flow
The store’s façade is designed to enhance visibility and engagement, featuring a main entrance complemented by a side digital screen and display windows that clearly showcase OYSHO’s latest collections. A softly illuminated OYSHO logo integrated into the wall structure further strengthens brand recognition and creates a cohesive visual identity from the exterior.
Inside, the architectural and material palette emphasises warmth, natural textures, and light. Porcelain tile flooring anchors the space, harmonising with carefully selected materials throughout the store. The welcoming zone features a handcrafted earth-block wall, reflecting the brand’s character while reinforcing OYSHO’s positioning as a leading athleisure brand from the very first step inside.
Natural oak wood is used extensively across the interior, adding warmth and balance, while a specially designed continuous linear lighting system guides customers through the store, creating a modern yet inviting atmosphere that enhances the overall shopping journey.
Four Distinct Zones for a Seamless Shopping Experience
The store layout is clearly organised into four main zones, designed to optimise navigation and comfort:
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Entrance / Newness (Welcome)
A welcoming introduction to the store, highlighted by OYSHO’s signature feature wall. -
Main Room
The central retail space showcasing collections through newly designed wooden fixtures, reflecting the brand’s DNA and ensuring a smooth, fluid shopping experience. -
Essentials
A dedicated area featuring wooden racks—both freestanding and built-in—presenting products in a clean, organised, and visually calm environment. -
Accessories, Till, and Fitting Rooms
The final zone combines accessories and customer service areas, with expanded fitting rooms finished in warm oak wood to create a comfortable and relaxed fitting experience.
Reinforcing OYSHO’s Position in the Athleisure Landscape
The opening of this new store further reinforces OYSHO’s position as a leader in women’s activewear and lifestyle fashion, where functionality and design coexist seamlessly, while enhancing brand perception and deepening engagement with customers in Thailand.
About OYSHO
OYSHO is a brand within the Inditex Group, specialising in women’s sportswear and lifestyle apparel designed to support movement, comfort, and everyday wellbeing.
About Al-Futtaim Group Thailand
Al-Futtaim Group Thailand is the official franchise partner of the Inditex Group in Thailand, overseeing brands such as Zara, Massimo Dutti, Pull&Bear, Bershka, OYSHO, and Zara Home. Headquartered in the Middle East, Al-Futtaim Group operates across a wide range of industries including automotive, retail, real estate, and financial services, collaborating with globally recognised brands from the United States, United Kingdom, Japan, Sweden, France, Germany, and Switzerland.
