MEDIPEEL Embarks on a New Era in Southeast Asia
A flagship pop-up at CentralWorld brings Korea’s leading dermo-aesthetic brand to Bangkok’s global crossroads.
MEDIPEEL, the professional dermo-cosmetic authority renowned for its clinic-grade innovation, announces a bold expansion into Southeast Asia—beginning with a striking, immersive pop-up at CentralWorld, one of Bangkok’s most influential retail and tourism landmarks.
More than a launch, the space serves as a sensorial showcase: a place where beauty, science, and brand identity converge to reaffirm MEDIPEEL’s position as a premium, clinically rooted Korean skincare house. Created in partnership with Shinsegae’s Hyperground, Korea’s dynamic platform for elevating local labels onto the world stage, the pop-up reimagines retail as an experience rather than a transaction.
A Strategic Global Push, with Thailand as the First Spotlight
Following strong retail growth in Japan and across Europe, MEDIPEEL is accelerating its global presence by securing a key foothold in Asia. The CentralWorld pop-up—open through 30 January 2026—is strategically timed for peak holiday footfall, inviting over 300,000 visitors a day to engage with the brand in a meaningful, curated way.
From 27 December to 2 January, MEDIPEEL will host Brand Week, an interactive series highlighting the brand’s star formulations. Expect exclusive promotions, deluxe sampling, and hands-on customer experiences designed to drive trial, connection, and long-term loyalty.
A Dual Presence in the Heart of Bangkok’s Beauty Culture
Simultaneously, MEDIPEEL has unveiled another pop-up at Siam Center, the style epicenter for Bangkok’s younger trend-forward audience until the end of November. Created in collaboration with Tops Thailand, this pre-launch activation is designed to build brand familiarity ahead of a wider retail rollout.
Both locations balance futuristic aesthetics with MEDIPEEL’s clinical DNA, while the CentralWorld installation adds a layer of kinetic visual storytelling—mirroring the vibrant celebratory energy of Thailand during the festive season.
Experience MEDIPEEL in Thailand
Explore the pop-up at CentralWorld or Siam Center, or discover the full collection online at kyoungthailand.com.
